Insight
We have all forgotten who Kaïros is. In our daily language use, the vocabulary for the measurable time often takes the upper hand, but also the inner time is of great importance and should not be forgotten.

Idea
We create a Kairos dictionary of new words. We publicly address people who are working on language in newspaper ads asking if they would like to use these new words would like to use these new words. In this way we write Kaïro back into our story.

Sender
The Faculty of Arts and Philosophy at Ghent University.

Assignment to LUCA School of Arts 21-22, studio Advertising. Teamed up with Mirte Van Landegem.