The Flock, Connecting the right people.
Branding
The Flock is a fictional HR consulting company. Its goal is to
connect people worldwide, from Dubai to Belgium, with
knowledge about HR and technical HR tools. It's about sharing
knowledge and connecting people in a dynamic world where
technology is key.
I created this project during my internship at Duval Branding.
The Flock wants to start choosing and putting together the right people for each project. Like a flock of birds, they will also take on different shapes. That is why it is a must to also create a dynamic logo, while still providing a grip by the surrounding square.
The system evolved from the dynamic logo. Placing the cubes in different ways creates a playful dynamic. Thanks to the choice of black-and-white colours, it retains the professionalism and seriousness it wants to convey. People are always central in the photos, to keep the human touch.
