Cerasink
Branding
CeraSink is a leading company that specializes in manufacturing custom ceramic sinks. The product is not only beautiful and unique, but also low maintenance. While they serve an affluent middle class as B2C customers, the focus is mainly on the B2B market.
The core values are stylish chic, timelessness, customization and quality. This is why we chose a logo with a fine and detailed font. This reflects our attention to detail and precision. The subtle lowering of the word "Sink" in the logo is a deliberate choice, inspired by the U-shape of a sink, which we wanted to reflect in a subtle but smart way.
The sense of nature and space is essential. Therefore, we make sure that our further elaborations are always as clean as possible. We use a natural color palette, combined with organic shapes and typographic placements according to the U-shape. This ensures that the style fits perfectly with what CeraSink represents.
