
Platform
Parts
Concept & Branding
Platform Parts is a reseller of spare parts for aerial work
platforms, not only in Belgium but worldwide. They strive for
the best customer loyalty and quality.
This project was created during my work at Hannibal
Advertising.



The logo of "Platform Parts" is composed of parts, specifically
the T, F and R. Large letters and round typography create a very
friendly look. The design is straightforward, without curlicues
or other ornate elements.
In keeping with the concept of "natural," we choose a natural
color palette. This immediately creates a reliable impression.


In the further rollout, the natural colors are harmoniously combined. By using surfaces and lines, we create a visual game that draws attention to different parts, ensuring that the most important elements are noticed first.






