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Platform
Parts

Concept & Branding

Platform Parts is a reseller of spare parts for aerial work platforms, not only in Belgium but worldwide. They strive for the best customer loyalty and quality.

This project was created during my work at Hannibal Advertising.

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The logo of "Platform Parts" is composed of parts, specifically the T, F and R. Large letters and round typography create a very friendly look. The design is straightforward, without curlicues or other ornate elements.

In keeping with the concept of "natural," we choose a natural color palette. This immediately creates a reliable impression.

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In the further rollout, the natural colors are harmoniously combined. By using surfaces and lines, we create a visual game that draws attention to different parts, ensuring that the most important elements are noticed first.

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